The business was founded in May 1997 by Israeli entrepreneurs Avi and Aaron Shaked and Shay and Ron Ben-Yitzhak, two sets of brothers, as Virtual Holdings Limited. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Business operations are conducted from its headquarters in Gibraltar, alongside satellite offices in Bucharest, Ceuta, Leeds, London, Malta, Sofia, and Tel Aviv. It owns brands such as 888casino, 888poker, 888sport, Mr Green, and William Hill. 888 Holdings plc, formerly Virtual Holdings Limited, is an international sports betting and gambling company.
